The global market for medical nutrition is growing at a steady rate worldwide. The major factors impacting the growth of this market include increasing incidences of diseases requiring additional nutrients and increased awareness among population about the benefits of medicated foods and beverages. Changing life style such as habitual smoking, alcohol, extended work hours and relying on fastfood has resulted into lack of adequate nutrients that is also one of the reasons contributing to the growth of medical nutrition market. North America dominates the regional market as it has a large population base suffering from chronic diseases that is supported by medicated foods. The people of North America are also more conscious about their health compared to people of other regions. North America is followed by Europe and Asia-Pacific. In developing nations including India, China, Brazil, Mexico and South Africa the market is supposed to grow under the influence of increasing awareness among population and changing tendency to spend more money on health conditions. Premature birth is also one of the major reasons increasing the demand for pediatric medical nutrition.
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