Researchmoz presents this most up-to-date research on"First Aid - US - December 2013".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.
The first aid market is expected to grow steadily into 2018. To
accelerate market growth, companies should focus on the needs of aging
consumers, better engage with low-product usage groups like Blacks and
Hispanics, and encourage consumers to be more prepared to treat
injuries, especially on-the-go.
TABLE OF CONTENT
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
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Executive Summary
The market
Figure 1: Total US retail sales and fan chart forecast of first aid products, at current prices, 2008-18
Market factors
Aging population will impact market
Better engagement of Blacks and Hispanics could help market
Segment performance
Figure 2: Total US retail sales and forecast of first aid products, by segment, at current prices, 2010-15
Market players
Figure 3: Share of MULO sales of first aid products, by leading companies, 2013
The consumer
Paper and shaving cuts most common wound/injury
Figure 4: Incidence of any personal injury, by gender and age, September 2013
Adhesive bandages, cotton balls/swabs, and antiseptic treatments most common products
Consumers don’t have strong preference between branded or private label products
Figure 5: Shopping for first aid products, September 2013
Most not prepared for wounds/injuries when on the go
Issues and Insights
Focus on needs of aging consumers
Issues
The implications
Increase outreach to Blacks and Hispanics
Issues
The implications
Encourage greater consumer preparedness, especially on-the-go
Issues
The implications
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Trend Application
Trend: Transumers
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Market Size and Forecast
Key points
First aid market continuing to grow
Sales and forecast of first aid products
Figure 6: Total US retail sales and forecast of first aid products, at current prices, 2008-18
Figure 7: Total US retail sales and forecast of first aid products, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 8: Total US retail sales and fan chart forecast of first aid products, at current prices, 2008-18
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