Global Research On First Aid December 2013

Researchmoz presents this most up-to-date research on"First Aid - US - December 2013".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.

The first aid market is expected to grow steadily into 2018. To accelerate market growth, companies should focus on the needs of aging consumers, better engage with low-product usage groups like Blacks and Hispanics, and encourage consumers to be more prepared to treat injuries, especially on-the-go.

TABLE OF CONTENT

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

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Executive Summary

The market

Figure 1: Total US retail sales and fan chart forecast of first aid products, at current prices, 2008-18

Market factors

Aging population will impact market

Better engagement of Blacks and Hispanics could help market

Segment performance

Figure 2: Total US retail sales and forecast of first aid products, by segment, at current prices, 2010-15

Market players

Figure 3: Share of MULO sales of first aid products, by leading companies, 2013

The consumer

Paper and shaving cuts most common wound/injury

Figure 4: Incidence of any personal injury, by gender and age, September 2013

Adhesive bandages, cotton balls/swabs, and antiseptic treatments most common products

Consumers don’t have strong preference between branded or private label products

Figure 5: Shopping for first aid products, September 2013

Most not prepared for wounds/injuries when on the go

Issues and Insights

Focus on needs of aging consumers

Issues

The implications

Increase outreach to Blacks and Hispanics

Issues

The implications

Encourage greater consumer preparedness, especially on-the-go

Issues

The implications

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Trend Application

Trend: Transumers

Trend: Mood to Order

Mintel Futures: Old Gold

Market Size and Forecast

Key points

First aid market continuing to grow

Sales and forecast of first aid products

Figure 6: Total US retail sales and forecast of first aid products, at current prices, 2008-18

Figure 7: Total US retail sales and forecast of first aid products, at inflation-adjusted prices, 2008-18

Fan chart forecast

Figure 8: Total US retail sales and fan chart forecast of first aid products, at current prices, 2008-18

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